First Smoke of the Day

First Smoke of the Day (FSOTD) is a media brand, lifestyle platform, and cultural podcast that bridges the gap between underground cannabis roots and mainstream legitimacy. Its a raw, unfiltered media powerhouse documenting global cannabis culture, cultivation genetics, entrepreneurship, and street-brand economics and targeting dedicated cannabis connoisseurs, commercial growers, genetic breeders, and lifestyle tastemakers who appreciate authentic industry "insider" knowledge.

FSOTD rejects generic PR-polished interviews, operating instead as a trusted peer platform that honors the hustle, sacrifice, and real-life stories of industry legends. It operates as an expansive multimedia network including a flagship video podcast, live cannabis event collaborations, a dedicated FSOTD Digital Hub and streetwear merchandise - and they also drop exclusive strains with known cultivators.

The brand was launched 2021 by hosts Lance (aka "Blackleaf") and "PackGods". Lance brought over two decades of legacy and legal cannabis cultivation experience spanning from the early 2000s Florida underground scene to California's commercial market. The show quickly cemented its "OG status" by landing highly exclusive, deep-dive interviews with foundational tastemakers such as Berner (founder of Cookies), Ray Bama (Runtz), DNA Genetics, Alien Labs, and the late Frenchy Cannoli's network. Transitioning from a regional studio show to an international authority, FSOTD travels to cover emerging epicenters, from tracking the Midwest explosion at major Michigan hash events to interviewing European and legacy cross-border operators at events like Mary Jane Berlin. By regularly integrating guests from streetwear empires, high-end glass artistry, and professional sports, the brand elevates cannabis beyond just a plant, framing it as the central nervous system of modern street and lifestyle culture.