Gessica AKA "Jolle e Parole"

Gessica is a Bologna-based cannabis marketing strategist, content creator, and Italian food sourcing expert with over a decade of skin-in-the-game experience in one of Europe's most complex cannabis markets.
She built and ran a cannabis retail business in the Bologna area until 2020 — navigating Italy's notoriously hostile regulatory landscape and never shying away from a fight, including taking legal action against then-Interior Minister Matteo Salvini for defamation in defense of the sector's legitimacy.
She didn't just work in this industry. She went to bat for it.
Since then, she's channeled that hard-won knowledge into freelance cannabis marketing strategy consulting, helping brands sharpen their positioning, content, and go-to-market approach in an industry where most people are still figuring out the rules.
She's also a recognized content creator on TikTok and Instagram, where she covers cannabis culture with the kind of authenticity and accessibility that's genuinely hard to fake - breaking down complex, often misunderstood topics in language that lands with everyone, from first-timers to seasoned insiders.
Her publishing credentials speak for themselves too: she translated into Italian and wrote the introduction for "How I Became the Hash Queen", the autobiography of legendary cannabis figure Mila Jansen - a project you only get involved to when the community actually trusts you.
On the content side, she's currently in production on "Fatti da Soli" ("Self-High-Made"), an original cannabis podcast launching soon in two distinct formats: deep-dive storytelling interviews with the brands and personalities shaping global cannabis culture, and a lifestyle series sitting at the crossroads of hemp-based cosmetics and real human conversation - where she brings Italian creators to the table, gets them trying cannabis beauty products, and goes genuinely deep on their stories.
Her interview style is anything but surface-level: she asks the questions no one else thinks to ask, builds real on-camera rapport, and has a track record of sparking collaborations between brands and creators that long outlive the episode.
Growing up in Emilia-Romagna - the region behind Parmigiano Reggiano, Prosciutto di Parma, tortellini, and ragù alla bolognese - also gave her something most people in the cannabis space simply don't have: an intimate, lived knowledge of Italian food culture, artisan producers, and regional supply chains that can't be outsourced or replicated remotely.
That expertise sits at the heart of her latest venture, Hightalians - a premium THC edibles brand bringing authentic Italian recipes and certified Italian ingredients into legal cannabis markets worldwide.
Because if you're going to get high, you deserve something more than a gummy bear :-)