Khalifa Kush

Khalifa Kush (also known as "KK") is a premium celebrity cannabis brand founded by multi-platinum recording artist Wiz Khalifa. Since its official U.S. commercial debut in 2015, the brand has grown into a highly recognizable name in the industry, topping celebrity cannabis charts with estimated sales between $40 million and $50 million.

The brand was born from Wiz Khalifa's personal vision in the early 2010s. The signature strain was originally a private cut gifted to Wiz by rapper Berner and was not released to the public until 2014. Operating under the slogan "Smoke Like Wiz", the brand aims to make premium, high-potency cannabis available to fans who demand top-tier West Coast quality and consistency.

While rooted in Los Angeles and Pittsburgh, the brand has expanded its footprint across select legal markets in the U.S., as well as internationally in markets like Germany, Israel and Thailand.

Khalifa Kush products are developed in partnership with Compound Genetics (@compoundgenetics.th) to ensure consistent, exclusive genetics across a full spectrum of products. Te brand focuses on expanding its genetic library through rigorous selection processes. While the original "KK" strain remains the flagship offering, the product line has grown to include several hybrids. These developments are aimed at providing a variety of terpene profiles and experiences for adult consumers in legal jurisdictions, maintaining the brand's standards for quality and potency.

The brand operates under a partnership model, collaborating with established, licensed cultivators and distributors to navigate the complex regulatory landscape of different regions. This partners are, for example, the Trulieve Cannabis Corp. (@trulieve), Cresco Labs (@crescolabs.la), Wondergrove & Bloom Cannabis and the Sanity Group (@sanity_group) & avaay Medical (@avaay.medical).