Ganjier

The Ganjier is an educational and credentialing brand dedicated to elevating the standards of cannabis service, quality assessment, and connoisseurship. Modeled after the prestigious wine sommelier and cigar catador traditions, the brand trains industry professionals to assess cannabis based on science, botany, and deep sensory analysis rather than outdated classification systems like "indica vs. sativa".

At the core of the brand is The Systematic Assessment Protocol (SAP), a proprietary 100-point grading system that evaluates a product's appearance, aroma, flavor, and experience. The brand offers hybrid programs that combine online curriculum with elite, hands-on, multi-day masterclasses at its secluded Highlands Wilderness Campus in Northern California.

2018/19 master breeder Kevin Jodrey and cannabis education company Green Flower realized the rapidly growing legal market lacked an objective, standardized criteria for evaluating top-tier cannabis quality.Together with a collective of preeminent legacy cultivators, hash makers, scientists, and botanists (including figures like the late Frenchy Cannoli and Swami Chaitanya) formed the Ganjier Council. They spent over 8,000 hours crafting the standard curriculum and SAP application. The brand officially opened registration at 2021 and welcomed its inaugural class of students, introducing the first formal "Certified Ganjier" path to the world.

Over the years The Ganjier expanded into tiered validation programs, including the Ganjier Product Specialist for retail budtenders and garnered major coverage from media outlets like the NBC TODAY Show.