Fidels

Fidel’s (also referred to as Flowers by Fidel or Fidel's Hash Hole) is a cannabis and lifestyle brand founded in 2017 by Shant Damirdjian, who is often known in the industry as "Fidel Hydro." The brand is primarily recognized for its role in popularizing specific types of infused pre-rolls and for its presence in the boutique cannabis market.

The brand is most famous for trademarking and bringing the "Hash Hole" to a wider commercial audience. This product involves a specific rolling technique that combines cannabis flower with concentrated rosin. Through its seed company, the brand develops and distributes various cannabis genetics and exotic crosses. Fidels also operates as a lifestyle brand, releasing streetwear collections and merchandise that often feature collaborations with fashion designers and other artists.

Fidel’s has established a reputation within the industry through collaborations with other well-known cultivators and lifestyle brands. for example T.H.Seeds (@thseedsbank), DNA Genetics (@dna_genetics), Anwar Carrots (@anwarcarrotsjp), Grounded Genetics, Cookies (@cookiessf), Kaleidoscope (@kaleidoscope__collective), Dee Thai (@deemeansgood.ca) and Terp Treats (terp.treats).